For some reason I’m always drawn to new menu items at fast food joints. I can’t help it, maybe I’m just a sucker for marketing campaigns or something, but when I see commercials for something new I just have to go out and try it. So of course when KFC started advertising the Double Down I immediately had to go out and get one.
The Double Down seems the answer to a question that no one asked, but probably should have. Why do we need a bun for a sandwich? Well I can safely say that I’ve never thought “this chicken sandwich is okay, but I really wish it was two chicken patties with some stuff in between them.” But apparently the think tank at KFC thought this is what the public was looking for.
Sadly you won’t find yourself needing to drive all night to enjoy this sandwich I went over to my local KFC and ordered one to see if maybe I was ignorant as to why this new design was necessary. And ……. it was okay. I was hoping for a flavor explosion that would make me hallucinate. But sadly, it really is just two pieces of chicken with some bacon, cheese and sauce in between them. The main problem I had was logistical; there’s no easy way to get two uneven pieces of chicken to stay together enough to form a sandwich. Imagine trying to stack two uneven triangles on top of each other, there’s just no way to make it happen without the middle spilling out all over the place. I know what you’re going to say: ‘So it’s messy, big deal.’ Well, if you’re trying to compete with other chicken sandwiches out there then it’s kind of a problem. You couldn’t easily eat one in the car, for example. In the commercials they make it look nice and neat and easy to eat, and I know that the final product never looks the same as it does in advertising, but this was nowhere close. Plus they didn’t seem to put enough sauce on it, so it ended up being kind of bland, well bland as in friend chicken with some cheese on it. To be fair, I actually went back to KFC about a week later and tried it again, but got the same result.
I’m no health nut, but I do check out the nutrition information to see what I’m getting myself into. I was thinking the Double Down was going to be similar to Carl’s Jr’s new Grilled Cheese Bacon burger, but surprisingly it’s not that bad. It’s by no means good for you, but it doesn’t max out your daily nutritional values in a single sitting. Overall, it’s decent. I think everyone should try one. It’s not something I’d go back for over and over again, but it’s tasty and it’s not going to induce a heart attack immediately upon biting into it. At least they’re trying, rather than just putting out a “new” sandwich that’s nothing more than a re-branding of something that already came out. It’s a nice try, but ultimately it falls short of greatness.
I give it 2 chicken fights out of 5.
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